Analysis of the Oil and Gas Industries

Analysis of the Oil and Gas Industries CHAPTER 1 Introduction EYs OG Business Today As at 2008, global OG revenues are approximately $850m per annum and are forecast to remain relatively static over the next few years. Within that our OCA and GP account revenues which are predominately IOC driven are declining significantly whilst our core and SGM revenues are growing healthily. However, our revenue from NOCs is less than 10%. Our global client portfolio of OCAs and GPs reflects the industry dynamics of five years ago and needs to be significantly realigned to reflect the dynamics of today. Our service portfolio provides a solid foundation but considerable scope exists to provide more industry content-rich specific services to our clients and to develop new services and extend others to support new trends in the global oil industry. Currently our main people capability to support the oil industry lies in Western Europe and North America with smaller pockets in areas such as the Middle East, Russia and Australia. It is clear that our capability to develop new business and deliver the resulting OG services needs to be significantly enhanced in the newly emerged economies. Worryingly this lack of strength and depth in our oil industry service capability in the newly emerged economies is leaving the firm exposed to potentially significant service failures, subsequent client loss and litigation. Fundamental change in the Oil and Gas industry The Oil and Gas industry came into being in the late 1800s and over the last century has seen several structural changes and important transformations. One of most important of these changes took place in the early part of the 20th century and was the breakup of Standard Oil in the U.S. which led to the growth of large, globalized â€Å"oil majors† which had headquarters all over the world. The ever changing and evolving business environment has led to increasing amount of consolidation and merger activity in recent decades giving rise to a handful of supermajors. There has been widespread nationalization of oil assets, primarily in Arab nations, former communist countries and also developing economies. This process of nationalization has led to the creation of a new breed of National Oil Companies (NOCs) that in many cases have grown to become far larger than the largest of their private sector counterparts. Modern economies are driven by oil and gas and issues relating to the industry have become of increasing importance for all nations. The Oil Gas Industry is undergoing its most fundamental change since its formation in the first half of the 20th century, with a major shift in power from the International Oil Companies (IOCs) such as Exxon Mobil, Shell and BP to the National Oil Companies (NOCs) such as Saudi Aramco, Petro China and Gazprom. Only a decade ago the IOCs had access to and led the development of the vast majority of the worlds Oil Gas resources. Today the market landscape has seen dramatic changes and it is the NOCs which now own over 85% of the worlds remaining reserves and are becoming increasingly determined to lead the exploitation themselves. Five years ago it would have been unthinkable that one of the top three IOCs could be taken over by a NOC or a Sovereign Wealth Fund but that has all changed now as anything is possible in the current market. Mature and developed NOCs like Petronas have built up significant capabilities and other NOCs like Sinopec and Petrochina are following in their footsteps. IOCs are now redrawing their old strategies and are looking to partner with NOCs for large projects. There is ever increasing competition for the limited resources available and the uncertain and unstable nature of crude oil prices coupled with the global credit crunch have put immense pressure on companies in the industry to control project costs and operating risks. There is a rapid increase in energy demand from China, India and non-OECD Asia Pacific region. With maturing oil reserves, exploration and production activities have increased in Middle East, Brazil, Australia, Russia, West Africa and Canada. Major players scouting for reserves for ensuring sustainable future supply. Downstream margins are declining because of high competition. There has been renewed focus on Green Energy and increased efforts in exploring alternative energy sources. Increasing pressure on oil and gas companies to use better technologies and invest in cleaner technologies. Major private equity players taking bets on companies operating in clean energy area. Major risks in Oil and Gas Industry RISK RADAR Risks Access to reserves: political constraints and competition for proven reserves Price volatility Uncertain energy policy Cost containment Human Capital Deficit Aging oil and gas infrastructure Supply shocks Overlapping service offerings for international oil companies and oil field service companies Climate and environmental concerns Immense Opportunity for EY This fundamental change presents our global firm with an immense opportunity to present new global and regional service campaigns to attract new clients and also strengthen and solidify relationships with existing clients. The IOCs will continue to restructure and consolidate operations to reduce costs to increase their profitability, in an era when it will be increasingly difficult to increase their top line growth, other than by market driven oil price rises. The NOCs will be growing rapidly both organically and by acquisition, internationalising their businesses and establishing new global operating models, as indeed will the larger oil field service companies. Undoubtedly the individual IOCs, NOCs and Service Companies will need significant advisory and assurance support. This will play to the full range of our traditional EY services as well as creating opportunities to develop new EY services to support their drive into emerging areas such as clean technologies, carbon capture and trading, LNG and climate change. However, these EY services will need to be sold and delivered in the recently emerged and increasingly important economies in the CIS, Middle East, Africa, India, Far East and Latin America as well as EYs traditional OG geographies of Europe and North America. Asia- Pacific Oil and Gas Sector The oil gas market consists of the activities of exploration, development, production, refining, storage, transportation and marketing of oil gas. It is being projected that oil and gas will be the primary source of energy to meet demands for economic growth in the foreseeable future. Even though there has been significant progress in the renewable energy space their role will be limited for next 25-30 years. The Asia-Pacific oil gas market generated total revenues of $922.9 billion in 2008, representing a compound annual growth rate (CAGR) of 26.8% for the period spanning 2004-2008. In comparison, the Chinese and Japanese markets grew with CAGRs of 36.8% and 26.7%, respectively, over the same period, to reach respective values of $314.7 billion and $270 billion in 2008.The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.6% for the five-year period 2008-2013, which is expected to drive the market to a value of $998.5 billion by the end of 2013. Crude oil sales proved the most lucrative for the Asia-Pacific oil and gas market, generating 88.1% of the total revenues. In comparison, sales of natural gas account for the remaining 11.9% of the markets revenue. China accounts for 34.1% of the Asia-Pacific oil and gas markets value. In comparison, Japan accounts for a further 29.3% of the markets revenue. China The Chinese oil and gas industry has displayed dramatic growth in recent years and even though a slight decline is anticipated due to the global recession the market is expected to bounce back quickly and return to solid growth s. Latest forecasts from BMI suggest that china will account 32.3% of Asia/Pacific regional oil demand by 2010, while also providing 46% of total supply. Regional oil demand in the region is expected to grow from 25.36 million barrels per day in 2007 to 27.34 million barrels per day in 2010. The oil and gas industry in China remains primarily under state control and is only privatised to a small extent. CNOOC, PetroChina and Sinopec are the main players in the industry and are responsible for most of the domestic production. The oil and gas sector in China generated total revenues USD$ 314.7 billion in 2008 representing a CAGR of 36.8% for the period 2004-2008. Crude oil sales have been the biggest revenue generator for the Chinese oil and gas market in 2008 generating total revenues of USD$ 299.9 billion and representing 95.3% of the overall market value. Natural gas sales generated USD$ 14.8 billion in revenues for the same period accounting for 4.7% of the market. The market is expected to be at a value of about USD$ 352.7 billion by 2013 at a CAGR of 2.3% due to the deceleration expected in the industry and overall economy. Chinese oil consumption is expected to grow by 28% from 2006 to 2011 which will equal around 9.39 million barrels per day by 2011. This increase in demand will be driven by economic growth of about 10% per year which will result in China becoming the largest single driver of growth in oil consumption during the next decade. The domestic production of around 3.54 million barrels per day will leave a gap of 5.85 million barrels per day which will have to be filled by domestic companies expanding production or through increasing imports. This provides significant opportunities for oil and gas players to make investments to expand production through organic or inorganic growth routes. Chinas dependency on oil imports currently stands at around 50% making it the worlds second largest importer of oil after the US and followed by Japan. The market for processing is controlled by a few state owned enterprises with Sinopec holding a 60% share of total crude distillation capacity and PetroChina holding about 38%. Even though the natural gas market constitutes only 3% of the total energy mix, it is seeing rapid development due to increases in demand from the chemicals industry and household needs for heating and cooking fuel. In June 2006 China took steps to develop its natural gas sector by becoming a natural gas importer for the first time with the opening of the Guangdong liquefied natural gas (LNG) import terminal, which is supplied mainly from Australia. Natural gas imports are expected to grow in the future with other LNG import terminals and pipelines being planned that would connect major demand areas in China to suppliers in Russia and Central Asia. South Korea The oil and gas industry in South Korea grew by 26.8% in 2008 to reach a value of USD$ 115.8 billion. The market is expected to grow at a CAGR of 5.6% to reach a value of USD$ 112.3 billion by 2013. Crude oil sales generated the maximum revenues for the industry with about 85.3% of total revenues. Natural gas sales accounted for 14.5% of total market revenues generating total revenues of USD$ 16.8 billion. The South Korean market accounts for about 12.6% of the Asia-Pacific oil and gas industry. The global slowdown is expected to slow down the growth of the sector to an anticipated CAGR of 1.1% for the period 2008-2013 to value of USD$ 122.3 billion. Market consumption in the region increased with a CAGR of 1.8% for the period 2004-2008 to reach 1 billion barrels of oil equivalent (BOE) in 2008. This volume is expected to grow at a CAGR of 1.2% for the period 2008-2013 to reach 1.1 billion BOE. South Korea has no oil reserves and its entire oil requirement must be fulfilled through imports. Oil makes up most of the total energy consumption and though this proportion has been declining in recent years. South Korea consumes about 2.72% of the worlds oil and is the fifth largest net importer of oil in the world. South Korea has a refinery capacity of about 2667.6 thousand barrels per day which constitutes 3.03% of the world total. South Korea is also the worlds second largest importer of natural gas after Japan. The consumption of natural gas in 2008 was 36.97 billion cubic meters which is about 1.26% of the world total. The Korean Gas Corporation (KOGAS) is the only importer and distributor of natural gas in the country and also the largest purchaser of LNG in the world. Some of the largest oil companies in South Korea are the Hyundai Oil Bank, SK Corporation and S-Oil Refinery. The S-Oil Corporation is planning to spend $1.2 billion on the expansion of its Onsan Refinery. Most Korean refineries have problems of over capacity and low operating rates. The expansion will be completed by 2011. The Korean National Oil Corporation is planning to acquire five to ten midsized foreign oil companies. The targets have already been identified and the due diligence process is set to begin soon. South Korea is targeting energy self sufficiency of 30% by 2016 which stood at 5.7% in 2008 and 7.4% in 2009. The government also plans to spend $5.4 billion over the next 14 years to expand the gas distribution network and storage capabilities of the country. Philippines There is very limited domestic oil production in the country and the existing production began in the 70s. The period from 1996 to 2000 saw absolutely no oil production in the country. It is one of the few oil producing countries of the world that has seen a decrease in oil consumption over the last decade. Philippines oil demand will constitute 1.12% of total oil demand in the Asia-Pacific region and also contribute 0.77% of total supply. It is expected that oil production in the country will reach its peak at around 70000 barrels per day in 2013 and will then see a decline of 14.24% to reach 51000 barrels per day in 2019. Consumption of oil is expected to grow by 31.78% from 2009 to 2019 with the first 5 years seeing a 3% per annum growth, taking the demand at the end of 2014 to around 325000 barrels per day. This would leave an import requirement of around 258000 barrels per day in 2014. The second five years from 2014 to 2019 will see a decrease in consumption growth to 2% per annum taking the demand at the end of 2019 to 369000 barrels per day. The gas production capabilities will also increase from 3.4 billion cubic metres in 2009 to 8 billion cubic metres and gas demand is being forecast to grow by 164.71% during the same period making the import requirement around 1 billion cubic metres. The recent development of offshore oil deposits has led to an increase in production to 23,000 barrels per day. The country has about 3.48 trillion cubic feet of natural gas reserves which are mostly found at the Malaympaya gas field. There are two oil refining facilities at Petron Corp.s plants in Limay and Bataan and also at Shells Tabango refinery with a capacity of about 282,000 barrels per day. The country is planning a major divestment in the upstream arm of Philippine National Oil Company in order to finance the countrys budget deficit. The government of Philippines is planning to raise around $300-$320 million from the sale of 60% stake in the PNOC Exploration Corporation. Exxon Mobil is also planning an investment of around $100 million for exploration in south western Philippines in the Sandakan Basin of the Sulu Sea. Major companies of the region include: * Philippine National Oil Company * Petron Corp. * Shell Philippines Taiwan The island of Taiwan is densely populated and not abundant in natural resources. Taiwan is heavily dependent on imports and about 97% of its total energy requirements are fulfilled through imports. Oil and gas therefore play an important role in economic development and have been a major source of modernization and development of the country. The country will make up 3.93% of total oil demand from the Asia-Pacific region and will not have any significant contribution to supply. Taiwan has oil reserves of only about 2.5 million barrels and consumed an average of 1123.08 thousand barrels of oil per day in 2008 which constituted 1.32% of the worlds consumption. Taiwan has compensated for its lack of reserves by building huge refining capacity of 1197 thousand barrels per day which make up 90% of total oil production through refinery gain. The prevalent trends of globalization have had a great impact on Taiwanese energy policy and the government now actively promotes privatisation in the oil and gas sector to develop new refineries and power plants. The industry is dominated by the national oil company of Taiwan, the Chinese Petroleum Corporation and even though oil exploration activity has been ongoing for the last 50 years there has never been any significant discovery of oil production. The Taiwanese oil and gas industry experienced a vibrant 48% growth rate in 2008 to reach total revenues of USD$ 39.7 billion which represented a CAGR of 28.9% for the period from 2004-2008. The effects of the global recession will be felt in the Taiwanese oil and gas market which will experience a slowdown in the growth rate till 2013. Market growth rate for the period 2008 to 2013 is expected at a CAGR of 2.2% which will take total revenues from the sector to USD$ 44.2 billion by 2013. Consumption of oil in Taiwan has seen an increase with a CAGR of 1.6% from 2004 to 2008 and stands at 434.9 million BOE. Future consumption growth is being projected at a CAGR of 0.9% for the period 2008 to 2013 and is expected to reach 455.1 million BOE by 2013. A majority of total revenues in the sector were generated from crude oil sales at USD$ 34.4 billion or 86.7% of the total market value. The remaining 13.3% came from natural gas sales which generated USD$ 5.3 billion in 2008. Taiwan is 5th largest importer of natural gas in the world and has a natural gas consumption of 11.77 billion cubic metres. The gas consumption in Taiwan made up 2.64% of total consumption in the region and is expected to decrease to 2.49% by 2014. VIETNAM Vietnam had 0.27 % of the worlds reserves at the end of 2007 according to the 2008 BP Statistical Energy Survey. Bach Ho is the largest offshore oil reserve among 9 offshore reserves of Vietnam. It produced an average of 340 thousand barrels of crude oil per day in 2007 according to the 2008 BP Statistical Energy Survey. Top Asia-Pacific Oil Producers in 2006 Vietnam Oil Gas Corporation (PetroVietnam) dominates oil and gas sector in Vietnam. It is under the control of the Ministry of Industry. It has formed partnerships with other international oil companies such as BP, ConocoPhillips, (KNOC), Nippon Oil (Japan), Malaysias Petronas, Korea National Oil Corporation and Talisman. Vietnams Natural Gas Production and Consumption from 1995 to 2005 As of January 2007, Vietnam had 6.8 Tcf of proven gas reserves according to Oil and Gas Journal. According to Business Monitor International forecasts Vietnam will account for 1.59% of Asia Pacific regional oil demand by 2014 and provide 4.33% of supply. Regional oil use of 21.40mn barrels per day (b/d) in 2001 for Asia Pacific reached an estimated 25.44mn b/d in 2009. The usage should average 25.93mn b/d in 2010 before rising to around 28.99mn b/d by 2014. Regional oil production is set to increase to 8.59mn b/d by 2014. Regional imports have increased on an average from 12.99mn b/d of oil in 2001 to estimated 16.94mn b/d in 2009. It is forecasted to reach 20.41mn b/d by 2014. China, Japan, India and South Korea will be principal importers. In terms of natural gas, only Malaysia will be net exporter in 2014. In 2009, region consumption was estimated to be 459bn cubic metres (bcm) and it is expected to increase to 582bcm by 2014. Net imports will ease from current 83bcm to 72bcm by 2013. In 2009, Vietnams share of gas consumption was expected to be 2.40 but its share of production is approximated at 2.91%. It is expected to account 4.72% to regional production and 4.12% consumption. For 2009, with an average OPEC basket price of US$59.00 per barrel (bbl), a decline of 37.3% year-on-year (y-o-y). For 2010, it is expected that there will be a significant OPEC basket price recovery to US$83.00/bbl for the OPEC basket price. It is expected to gain further ground to US$85.00/bbl in 2011 and increasing to US$90.00/bbl in 2012 and beyond. According to BMI forecast, there will be 7.3% average annual growth in 2010-2014. Growing number of international oil companies are partnering with Petro Vietnam in finding and developing hydrocarbon resources mainly gas. This will lead to rise in exploration success in Vietnam. As per BMI assumption, oil and gas production will peak at 400,000b/d in 2010 and will ease back to 372,000b/d by 2014. Beyond 2009, an increase of around 5-7% per annum is forecasted till 2014 thereby implying demand of 460,000b/d by 2014. Estimated 2009 of 11bcm for gas supply and demand is forecasted to increase to 24bcm by 2014. From 2009 to 2019, a decrease of 7.14% in oil production in Vietnam is forecasted by BMI. Crude volumes will peak in 2010 with 400,000 b/d and will decrease to 325,000 b/d later by 2019. With Vietnamese growth projections ranging from 5% to 7% per annum between 2009 and 2019, oil consumption is expected to rise by 78.22% and gas production is expected to rise from 11bcm to 27bcm. Amendments to Vietnams Petroleum Law have paved the way for a more open and transparent licensing round scheme for international investors. Vietnam held its first licensing round during 2004-2005. A second bidding round, which included 7 blocks in the Song Hong Basin, was launched in April 2007. Petrovietnam has claimed that these blocks hold in the region of 5 billion barrels of oil equivalent. Vietnam amended its Petroleum Law which paved the way for more open and transparent licensing round for international investors. Vietnam had 2 licensing rounds till 2007. KEY OIL AND GAS PLAYERS 1. Petro Vietnam 2. KNOC 3. BP Vietnam 4. Vietgazprom THAILAND Thailand is second largest oil importer in South East Asia. It has limited domestic oil production. It has only 290 million barrels of proven oil reverses according to Oil and Gas Journal in January 2007. In 2008, according to BP Statistical Energy Survey, it consumed 910.73 thousand barrels of oil per day compared to production of only 309.1 thousand barrels of oil per day. Majority of natural gas reserves are located offshore in the Gulf of Thailand. Though domestic gas production has risen significantly but still it is not sufficient to cater to local demand. In 2007, Thailand had proven natural gas reserves on 0.33 trillion cubic meters according to BP Statistical Energy Survey. PTT is the biggest player in oil sector in Thailand. It was earlier known as The Petroleum Authority of Thailand. Thailands Ministry of Energy through Energy Policy and Planning Office (EPPO) oversees all aspects of the countrys energy policies such as natural gas, oil and power sectors. PTTEP has stake in countrys natural gas producing fields such as Bongkot, the largest field. Chevron, being the largest foreign operator, currently accounts for estimated 70 percent of countrys gas production. According to Business Monitor International forecasts Thailand will account for 3.62% of Asia/Pacific regional oil demand by 2010 simultaneously providing 3.27% of supply. Regional Oil demand is expected to reach 27.64 mn b/d by 2010 from 24.74 mn b/d in 2009. Gas consumption is expected to reach 602bcm for 2010. By the end of the decade, gas production should reach 490bcm from last years 342bcm. In 2006, Thailands share of consumption was approximately 7.64%, and its share of production was at 6.64%. Its share of demand is forecasted to be 6.64% by 2010 and will still contribute approximately 6.7% of share in supply. For 2009, with an average OPEC basket price of US$59.00 per barrel (bbl), a decline of 37.3% year-on-year (y-o-y). For 2010, it is expected that there will be a significant OPEC basket price recovery to US$83.00/bbl for the OPEC basket price. It is expected to gain further ground to US$85.00/bbl in 2011 and increasing to US$90.00/bbl in 2012 and beyond. PTTEP and international partners are working hard to explore oil and gas fields. Thailand has an acceptable licensing framework and has made reasonable progress in terms of deregulation. Privatisation and consolidation would lead to improvement in the competitive landscape. With leading International Oil Companies such as Shell quitting (both the upstream and refining segments), it is apparent that Thailand is not an attractive destination for IOCs. Key Oil and Gas Players: 1. PTT 2. Esso Thailand 3. Thai Shell Co 4. Total MALAYSIA Malaysia is the eighth largest holder of natural gas reserves in the world. It was the second largest exporter of LNG after Qatar in 2007 As of January 2009, Malaysia held 83 trillion cubic feet of proven natural gas reserves according to Oil and Gas Journal. While majority of domestic oil reserves are found off Peninsular Malaysia, much of the Malaysias natural gas production comes from Eastern Malaysia, offshore Sabah and Sarawak. Top World LNG Exporters, 2007 State-owned Petronas dominates both in oil sector and natural gas sector. It has a monopoly on all upstream natural gas developments. It also plays a leading role in LNG trade and downstream activities. Natural gas production has risen steadily and it reached 2.3 Tcf in 200. Simultaneously domestic natural gas consumption has also increased and has reached 1.2 Tcf in 2007. Many important ongoing projects are expected to expand natural gas production over the near term in Malaysia. Oil and Gas Companies are continuously focussing on offshore areas, especially deepwater blocks for exploration and production. Malaysian Natural Gas Production and Consumption, 1987-2007 Malaysia-Thailand Joint Development Area It is one of the important and active natural gas EP areas and is located in lower part of Gulf of Thailand. The joint development area is divided into three blocks: Block A18, Block B17, and Block C19. Malaysia-Thailand Joint Authority jointly administers this area. The blocks reportedly hold 9.5 TCF of proved and probable natural gas reserves. Block A-18 is operated by a joint venture (the Carigali-Triton Operating Company (CTOC)) between Petronas Carigali and Hess. Blocks B-17 and C-19 are operated by a joint venture (the Carigali-PTTEP Operating Company (CPOC) of Thailand and Malaysias national oil company, In Asia, Malaysia has the most extensive gas pipeline networks. With completion of the Peninsular Gas Utilization (PGU) project in 1998 the gas transmission network extended to Peninsular Malaysia. It spans more than 880 miles. It has a capacity to transport 2 billion cubic feet per day of natural gas. Malaysia, Thailand and Singapore are connected through pipelines. The Trans-Thailand-Malaysia Gas Pipeline System enables Malaysia to transport/pipe natural gas from the Malaysia-Thailand Joint Development Area to its domestic pipeline system. This regional pipeline network marks a significant step towards a transnational pipeline network â€Å"Trans-ASEAN Gas Pipeline† (TAGP) system linking the regional natural gas producers and consumers. Malaysia has the natural advantage of its location and is the best candidate to serve as hub for this ambitious project. Japan, South Korea, and Taiwan were the 3 primary purchasers of natural gas exported by Malaysia. Malaysia International Shipping Corporation (MISC) transports LNG through own 27 LNG tankers,. PETRONAS is the majority holder in MISC with 62% stake. MISC also has significant contribution in oil shipping activities. Malaysia has 3 LNG processing plants and PETRONAS has majority interests in all. They are located in a complex at Bintulu, Sarawak (East Malaysia) and receive supplies by the Sarawak offshore natural gas fields. It is the largest LNG complex in the world and has 8 production trains. It has a total liquefaction capacity of 1.1 TCF per year. Japan being one of the major importers of LNG, it has played a critical role in financing Malaysias LNG facilities. Malaysia has third highest oil reserves in the Asia-Pacific region Top 5 asia pacific oil reserve holders, 2009 As of January 2009, Malaysia has proven oil reserves of 4 billion barrels according to Oil and Gas Journal. Major proportion of countrys oil comes from offshore fields which can be divided into three: Malay, Sabah and Sarawak basins. Malay basin contains majority of reserves which are of high quality. Tapis field contributes to more than 50% of countrys oil production. Malaysias Oil Production and Conumptionl 1988-2008 Malaysia is domestically able to meet countrys demand for petroleum products. It has heavily invested in downstream activities such as refining in last 20 years. As of January 2009, Malaysia has about 515,000 bbl/d of refining capacity at 6 facilities according to OSJ. Three refineries operated by PETRONAS (259,000 bbl/d total capacity), two by Shell (170,000 bbl/d total capacity), and remaining one by ExxonMobil (86,000 bbl/d). Key Oil and Gas Players: 1. PETRONAS 2. ExxonMobil 3. ConocoPhillips 4. BP 5. Murphy Oil 6. Chevron SINGAPORE Singapore has strengthened its position in global oil and gas industry over the years. It has become a major oil trading centre both in terms of physical delivery and in term of financial instruments. CAGR growth in OG market in Singapore from 2004-08 has been 33.2%. It has encouraged energy majors by marketing its strategic location for production and exportation to South East Asian emerging countries. It is among worlds top bunkering ports. Singapore doesnt have domestic oil reserves. It has consumed on an average 0.92 million barrels of oil per day and 6610 million cubic meters of natural gas in 2007. Singapore has many domestic oil companies which actively are engaged in exploration and production in foreign countries. Singapore Petroleum Company Ltd being the major one holding twenty percent participating interest in Vietnam Blocks 102 and 106. In South East Asia, Singapore is a major refining centre and had 1.3 million barrels refining capacity per day in 2007. Oil consumption has increased in recent years but it has not been as significant as natural gas consumption growth in last few years. Singapore Government has encouraged natural gas consumption in recent years and it led to increase in natural gas consumption. Key Oil and Gas Players in Singapore are Singapore Petroleum, Esso, Royal Dutch Shell, Ezar holdings (OFS) and many medium and small players. CHAPTER 2 QUESTIONNAIRE ANALYSIS We conducted primary research with Account Coordinators of our priority accounts, which are expected to contribute more than 50% of future EYs revenues. Due to busy period and traveling of the account coordinators, we were able to get qualitative responses from only 5 accounts. For the rest of the accounts, we conducted secondary research. The key notings from primary research are as follows: * Revenue growth and sustainability is essentially a factor of business that can be drawn from clients in current market conditions. Oil stability, political situation and environment and health concerns are few of the key factors required for revenue stability. Moreover, the volume of business

New Technologies Essay

Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a program of action to earn public understanding and acceptance. Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends. Cutlip Scott et al. Effective Public Relations, Prentice Hall 2000 Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public relations practice is the discipline which looks after reputation – with the aim of earning understanding and support, and influencing opinion and behaviour. It is planned and sustained effort to establish and maintain goodwill and mutual understanding between organisations and its publics. Harrison Shirley, Public Relations – An introduction, Thomson Learning 2000 Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. Jenkins Frank, Public Relations Techniques, Butterworth Heinemann 2nd edition Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its publics for the purpose of achieving specific objectives concerning mutual understanding. Jenkins Frank, Public Relations, Pitman 5th edition Comparison of the characteristics of advertising and public relationsUse of media Purchase media space Normally relies on or time gaining media coverage Degree of control over Relatively tight control Relatively little if any the message over the content and control over content and timing of the message timing of the message Message credibility Normally low credibility Normally relatively high credibility Types of target audience Relatively narrow target Often aimed at a audience usually market relatively broad range related of publics/audiences Focus of the activity Relatively short-term Situation oriented Expected time horizons Market/sales oriented Both short and long term for planning and results objectives and impact. objectives and impact. Forms of evaluation Established measurement Relatively limited number Techniques for coverage of evaluation techniques and cost efficiency used, often confined to measures of media coverage Mode of payment for Agencies receive payment Agencies paid on the agency services in the form of commission basis of fees for from the media based on consultant’s time or by the space or time booked annual retainer for the client Black Sam, Public Relation: revision workbook, HTL publications 1992 pg8 Comparison of propaganda and public relations Sender Varying degrees of source Clear identification of the Identification sender Purpose To build a movement or To achieve consent or a following develop dialogue Message One sided, varying degrees May moderate between of accuracy arguments accuracy important Media Similar media may be used in both cases Receiver Similar audiences may be targeted in both cases Black Sam, Public Relation: revision workbook, HTL publications 1992 pg9 â€Å"New Technologies are drastically changing the whole business of Public Relations† Mobile phones, video recorders, DVD players PCs etc, technology that began as business-to-business has steadily developed for use in the home, in the business market, technology is primarily a productivity tool, but in the home it is much more leisure or entertainment, competing for attention against TV or the cinema. Technology is the technical means people use to improve their surroundings. It is also knowledge of using tools and machines to do tasks efficiently. We use technology to control the world in which we live. Technology is people using knowledge, tools, and systems to make their lives easier and better. People use technology to improve their ability to do work. Through technology, people communicate better. Technology allows them to make more and better products. Our buildings are better with the use of technology. We travel in more comfort and speed because of technology. Yes, technology is everywhere and can make life better.www. ask. com According to most of the articles in the reference list, and the interview with Dan Pinch (consultant at PR agency Weber Shandwick), the biggest impact for the world of public relations in the last five years is most certainly the internet. It has overcome time-zone problems in communicating with clients in the United States as well as the Eastern European countries, and it has so much to offer in speed, quality and communication. Along with various interactive software packages (appendix (ii)) that make it easier for consultants to do their job efficiently and swifter than before. Understanding the unique properties of the internet: *it provides a unique medium in which communities and groups can form, reform, transform and dissolve. *It is relatively inexpensive, *users can be anonymous or have different online personality and act differently as a result, *it recognises no geographic boundaries, *once a message is out, the sender loses control, and *there are already many more internet than non-internet channels for communication. â€Å"It is clear that the internet has and is continuing to change the communication model or paradigm. It is changing the very nature of the relationship between an organisation and its publics in terms of process, content, location, speed and power. † The Public Relations e-Commission www. icas. co. uk e-PR @ ICAS, internet information The internet has created new tools and changed objectives; an altered geography of web sites, newsgroups, usenets, chat rooms, and mailing lists, and a revised lexicon with terms like rogue web sites, metatabs, text-crawlers, reciprocal linking, hyper-text-perts, and search engine placement; the names can make the internet sound very complex, however it is a useful communication tool. With information travelling at the velocity of light, communicators discover fresh ways to deliver and monitor news that keeps them two steps ahead of the media and the competition. Do you want to know if your client or company will be front-page news before the scoop is even in print? No problem! With the emergence of new methods of monitoring media, you can be notified before the news hits the stands or makes the airwaves; today public relations practitioners are receiving ‘real-time’ news-breaks. Public relations consultants can distribute information or look at reports of media placements in literally seconds than wait a week or two. Which system to use depends on the user’s needs, budget and equipment available for collecting or broadcasting data; the more exclusive and appropriate the information sent or received, the more expensive it is. Service companies are constantly coming up with new programs and applications to help public relations practitioners reach the media. Clipping services have upgraded their offerings with daily fax delivery and on-line media monitoring to match the client’s clip profile. Source: Public Relations Society of America, Technology transforms media relations work. Public Relations Journal, Nov 1993 v49 n11 p34(1) News distribution companies allow PR agencies to get vital information to the press on a large scale in a short time. Traditionally an agency would have to do their press release, put them in envelopes, and mail them out to all journalists. With news distribution companies like Pr Newswire, Pimms, Expedite all you do is e-mail them the release with a list of contacts and they will e-mail, fax, or post the information out. Pr Newswire also has capabilities of putting information onto a newswire service which can be accessed by large broadcast and press agencies. Contact Management Software are programmes supplied by companies like Media Disk and PR Newswire, they are large databases containing numerous names of journalists, together with respective publications; the systems should be continuously updated to keep data current. These systems allow users to build mailing lists for effective targeting and distribution of messages. Technology has changed many aspects (from speed of receiving documents via e-mail, to message boards and chat rooms where rumours can be heard of first etc. ) in the world of Public Relations. However, the areas in which it has not changed much is the talking to journalists, PR consultants still have to use the phone a great deal and face-to-face communication will always remain an important way of conducting business; clearly shown with the latest British Airways advertisement, with the strap line ‘It’s better to be there’. The advertisement shows that the use of technology is all well and good however making the effort to go and see the client is even better! (appendix (v)). According to Dan Pinch ‘Human contact of the actual daily job will always stay the same, Public Relations is all about human contact; that will never go away’. â€Å"Public relations whether it is offline is and always will be about human relationships! † The Public Relations e-Commission www. icas. co. uk e-PR @ ICAS, internet information To keep with the times it would be obvious to assume that many of the PR firms are or should be using a combination of easy data access and delivery technology to maintain their client base. Clipping services, news wires and informational databases have upgraded their offerings to supply their clientele with information releases. The functions of Public Relations can now be helped along with today’s technology, the creation of publicity for products and services can be done in numerous ways, from the internet to placement in films. Opinion forming on a particular issue can be dealt with by posting an article on the internet and getting feedback from the public. The ability to download photographs from the internet can help media relations. The use of television, cinema, radio, and internet can help with business sponsorship; getting more coverage in a variety of ways. PR on the Internet also includes a new set of assumptions, with response speeds measured in seconds, not hours, and a â€Å"through the looking glass† distortion that can make a single person on an Internet newsgroup more potent than the entire public relations department of a major corporation. â€Å"Nobody is small on the Web,† says Alan Wallace, a principal at Santa Monica-based Inter Active Agency, a brash, two-year-old firm dedicated to the proposition that PR agencies not already on the Internet are already out of business. Source: Richard Rapaport, PR finds a cool new tool. Forbes, Oct 6, 1997 v160 n7 pS100(6) The internet has clearly made the workload easier to handle for PR firms, however there is also a negative aspect about this tool; there are scarier implications that surround the world of internet, such as the reality, that corporate status can be savaged as dissatisfied customers and shareholders exchange comments on the World Wide Web. It can all occur without the companies’ knowledge, if they are not monitoring, and contributing to the forum, message boards and chat rooms it can end up as a damaging mix of rumours and misrepresentation, and severe consequences can follow, as Quigley Cold-Eeze discovered (appendix (iii)). When a company faces a crisis, there has never been a more powerful or potentially more destructive tool than the internet, according to Text 100 managing director Katie Kemp: â€Å"Once it gets on the net, you lose control of it. † Source: Haymarket Publishing Ltd, PR makes its way to IT boardrooms, Marketing, May 27, 1999 p59(2) PR agencies that have the technical expertise can set up monitoring services. Edelman Technology, the high-tech sector of Edelman Public Relations Worldwide, assists the complex needs of technology corporations large and small. Staffed by IT specialists in key global markets, Edelman is among the leading industry players in the area of high-tech PR. Edelman has a system called I-Wire which monitors the internet, checking on 55,000 user groups and bulletin boards. It means that if there’s trouble, the team responsible can take action. â€Å"As technologies converge and the pace of development slows, competition for press coverage will intensify,† says Lewis. â€Å"Agencies with little knowledge of journalism and poor technical expertise will be exposed. Weak stories will fail, and so will weak agencies. â€Å"

Crusades

Crusades refers to a series of religious-based wars among the Jews, European Christians, and the Muslims, primarily initiated to exercise full control over certain places which were considered sacred by both religious groups. It is mostly held in places regarded as holy such as the Mecca, Churches and the Erected tents in the streets (Hindley 81). Basically, the major concerns of crusades were to promote the culture of peace, love and unity among the people, respect for one's life, transformation and shaping of the people's moral way of life and to preach salvation to both Christians and Non-Christians. It is organized and presided over by Bishops, Prophets, Priests, and Clerics etc. It involved shouting of certain spiritual messages along the corridors and preaching of the coming of the Messiah. Through crusades, Christians were urged to change their ways of life, repent their sins and turn away from their wrong deeds. However, the crusade aspect has been covered broadly by various historical writers. This paper, therefore, seeks to examine the various significant approaches employed by different writers on the subject matter, the difference in their points of views as well as the factors that might have led to their different thoughts. The origin of crusade can be traced far back in the year 1095 during the Urban II's preaching. Frank the Monk, a French writer, attended the council of Clermont and witnessed the first crusade which occurred in 1107 titled â€Å"The Deeds of the Franks† (Riley-Smith 82). The council was presided over by Pope Urban II and other Bishops in an open field due to a large number of people who could hardly fit in any of the buildings. Most approaches used by the writers include converging the people and encouraging them to fasten their spirits and have faith in God. They condemned the inhuman and hostility of landowners who killed innocent Christian lives and held some in captives (Rubenstein 109). Guibert of Nogent, on the other hand, argued that not unless the time of the nation is fulfilled, the city of Jerusalem will be destroyed by the people. He clarified further that, according to the Lord's gospel, only those who will carry their cross and follow Jesus will remain to be worthy. On the other hand, Albert of Aache, Rosenfeld, among others disagrees with their French counterparts over the preaching aspect of the crusade. Instead, they strongly advocated for Peter the Hermit, who was believed to be the inventor of the crusades. Peter the Hermit, was not pleased with the criminal acts and wicked deeds of the Christians in church. He knew it was wrong to still church offerings (Rubin 98). He knew such acts were filthy before the lord and was against all other immoral deeds. He was then sent on a mission by God to preach repentance message to the people before the coming of the lord. However, it is evident that the writers used different approaches in developing their crusade chronicles. Some of the factors that contributed to their difference in approaches include the background, scramble for holy land and other socio-cultural factors such as their religions. In conclusion, the use of crusades has become more common in the recent past. It has provided a platform through which the word of God can be preached to many in an open place with an aim of transforming people spiritually and building their faith in God. In the ancient past, various historical writers have channeled their significant approaches on crusades in which they have also differed in their thoughts on some points. Factors behind their disagreement include the religious issues, their backgrounds, and acquisition of certain portions of land regarded as holy.

Blood Type Diet Weight Loss by Blood Type - Free Essay Example

Sample details Pages: 2 Words: 644 Downloads: 3 Date added: 2019/08/16 Category Health Essay Level High school Topics: Weight Loss Essay Did you like this example? Diet for obese chronically ill The blood group diet is a nutritional theory that assumes that people with different blood types tolerate different types of food differently. Those who eat according to his blood type, can protect themselves from numerous diseases, according to the founder of the blood group diet, Peter DAdamo. Among other things, the blood group diet should be able to cure overweight, diabetes mellitus and stomach ulcers. Even with cancer and AIDS patients, the state of health should be positively influenced. Blood type diet This is how the blood type diet works by Daniela Altmayer Don’t waste time! Our writers will create an original "Blood Type Diet Weight Loss by Blood Type" essay for you Create order The American naturopath DAdamo assumes in his theory that people with different blood types process food differently. This is said to be due to certain complex food proteins known as lectins, which are similar to certain blood group traits (red blood cell membrane proteins). Blood type diet: Less stress for the body In the blood type diet stress factors for the immune system should be avoided. According to DAdamos theory, this additional work for the human immune system arises from the fact that the food constituents which are unsuitable for a blood group type (the lectins mentioned above) lead to a clumping of the antigens in the blood. Metabolic disorders, a disturbed digestive process, hormone and thyroid problems can be the result, says DAdamo. If this burden on the immune and digestive system is consistently avoided, various diseases can be prevented or diseases can be cured. Another plus for the blood type diet is weight loss, which can be achieved through the principles of the principles. The inventor of the blood group diet attributes his theses to the development of blood groups in evolution. For example, blood group 0 originated at a time when humans, as hunters, mainly ate meat. Therefore, he advises the carriers of this blood group mainly to animal foods. Blood group diet: recommendations for blood types Modern man The modern man should pay attention to a predominantly vegetarian diet  © Antonioguillem Fotolia Blood Group 0: The Meateater (Hunter) Animal proteins such as meat and fish are recommended, dairy products should be avoided as far as possible by people of this blood type. Legumes such as beans and lentils should also be avoided, but fruits and vegetables are well tolerated. Blood group A: The vegetarian (farmer) For this type, a vegetarian diet is recommended by DAdamo. Consume a lot of fruits and vegetables, cereals and legumes, withhold meat and dairy products. Blood Group B: The Nomad (Cattle Breeder) People of this blood group should avoid chicken meat and shellfish, but access dairy products, fruits and vegetables kr? ¤frig. Cereals and legumes are restricted. This type of blood group is especially good for lamb, game, mutton and deep-sea fish. This blood type is said to have developed among the nomad / livestock breeders in Asia. Blood Type AB: The Modern Man This blood group is said to have recently evolved from blood types A and B and symbolizes modern man. People with this blood type should eat mostly vegetarian food to lose weight. Occasionally, meat or dairy products are allowed. Benefits and Criticisms of the Blood Type Diet The diet according to the blood group promises chronically ill and overweight improvement of health and even healing and the theory has many followers. But it also hail criticism: DAdamos theses are dubious, since underpinned by too few studies. The fact that lectins dock to antigens of the blood is proven in the test tube, but only there. Critics say that most of the lectins are destroyed in cooking, so they do not get into the gut at all. Also controversial is the derivation of the nutritional recommendation of the evolutionary development of the blood groups. If you want to match your diet to the blood type, be sure to discuss it with your doctor or nutritionist first.